Why we don't sell at leading e-commerce retailers?

Why Energy Intelligence Private Limited Doesn’t Sell on leading e-commerce sites?

At Energy Intelligence, we’re often asked why our best-in-class Li-Ion power backup solutions aren’t available on leading e-commerce retailers. The answer is simple: selling on Amazon isn’t always the best choice for innovative, quality-driven manufacturers like us. Here’s why:

1. High Fees Eat Into Small Business Margins

These retailers typically charge over 30% in fees for each sale (including referral fees, fulfillment, storage, and other costs). For specialized products like ours, this means a significant portion of your purchase goes to them - not to the people designing, assembling, and supporting your power backup.

2. The Hidden Costs of “Free Shipping”

To be competitive and visible, sellers are almost forced to offer “free shipping.” But shipping isn’t free-especially for heavy, high-quality products like Li-Ion power stations. These costs either get passed on to customers or eat further into our margins, making it harder for us to maintain our high standards and warranty commitments.

3. Relentless Pressure to Advertise

Most marketplace is crowded. To even show up in search results, sellers are nudged (or outright pressured) to pay for advertisements. This is a constant, expensive battle-one that favors big brands and further erodes the value for both customers and small manufacturers.

4. Abuse of Return Policies

Many regular membership users exploit generous return policies, sometimes returning products for minimal or no reason. For small businesses, return shipping, restocking, and handling costs add up quickly. Worse, if we don’t comply instantly, retailers penalizes us with negative reviews and even suspensions-regardless of the legitimacy of the return.

5. Brand Commoditization

On these sites, your brand is just another listing among thousands. It’s easy to become a “commodity” - where price, not quality or innovation, is all that matters. Building a trusted, differentiated brand is nearly impossible in this environment.

6. The Data: Not Friendly to Small Manufacturers

According to a 2023 report by the Institute for Local Self-Reliance, more than half of small businesses selling on these sites fail within five years - often due to high fees, intense competition, and policy changes that favor private labels.

Our Commitment: Direct-to-You, With Integrity

By selling directly through our website(https://energyintelligence.in), we can:

- Offer better prices and longer warranties
- Provide personalized support
- Maintain quality control
- Build a brand that stands for innovation and reliability

We believe in #atmanirbhar (self-reliance) and supporting Indian manufacturing. When you buy from us, you’re supporting a company that invests in quality, service, and our nation’s future.